Everything is Better Now (infomercial)

Everything is better now (production still, 2007)

The Infomercial


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Everything is Better, the importance of Ambiguity in Life
16 min. Digital video, 2007

Everything is Better Now, is an infomercial on the importance of ambiguity in life.  The main presenters start out with a cheerful and upbeat presentation but slowly become lost in their examples and drift into a personal argument regarding a handwritten note.  The camera work and the editing move from a smooth infomercial style into a more hand held and jittery emotional documentary (or “real-life” TV) style.  In the end, the video becomes a larger example for the themes put forth in the infomercial: the importance of confusion and clutter.

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The video features the editing and cinematography work of Shane King, and the acting talents of Jon Ingbretson, Erna Herzog, Jenifer Wofford, Matthew Troy and a whole slew of others (Mike McConnell, Robin Li, Kara Hearn, Jaime Cortez, Pete Nelson and the amazing Joe McKay… not to mention an entire bus load of muni riders). See below for full credits.

Video Production Credits

Writer, Director………………………………Jonn Herschend

Director of Photography……………………..Shane King

Sound…………………………………………Shane King

Editor………………………………………..Shane King and Jonn Herschend

Key Grip……………………………………    Ben Hess

Production Assistant…………………………Z  school

Wardrobe Consultant………………………    Ms. Max Schroder

Special Effects……………………………….Joe McKay

Original Music……………………………….Wayne Schroeder

Cast in order of Appearance:
John………………………………………….Jon Ingbretson

Linda Cole…………………………………..    Erna Herzog

Video store manager…………………………Mike McConnell

Video Store Customer…….…………………Robin Li

Car Driver………………………………………Kara Hearn

Bus Driver…………………………………..    Jaime Cortez

Highway Patrol officer………………………….Pete Nelson

Mr. Tennis…………………………………..    Matthew Troy

Woman who takes the shoe………………….Jenifer Wofford

Sound Man………………………………….    Joe McKay

Camera Man…………………………………    Jonn Herschend
Passengers on the bus:

Michelle Alesandro, Lorene Anderson, Joseph Barber, Cheryl Brinkman, Ellen Campbell, Chris Cobb, Rich Coffin, Renee Curran, Callum Day Ham, Fynn Day Ham, Melissa Day, Leah Edwards,  Ben Frombgen, Haven Frombgen, Sam Frombgen, David Hamill, Hans Herzog, Sarah Keefe, Hugo Kobayashi, Jill Manthei, Jersey McDermott, Juanita Rusev, Michael Smith, Christina Stavros, Nina Thompson

Special thanks:
Kota Ezawa, Anne Walsh, Amy Hicks, Max Schroder, Tony and Sherrie Groshong, San Francisco Muni, Mike McConnell for his Apartment, Will Rogan for the extra video camera, Rick Popko for the police uniform, Complex Corporation for Insurance, Beyond Pix, Fayes Video and Espresso Bar
Why this is not going to work so well productions  © 2007
This production was made possible by a grant from the UC Berkeley Dept. of Art Practice and the McPheter-Stolz Fellowship